How Meridian Media Group Unified Publishing
-51%
Publishing Time
-92%
Cross-Channel Errors
Challenge
Publishing the same article to the website and mobile app required duplicate manual work and frequently fell out of sync.
Solution
Adopted Synapress's single-workflow publishing model, targeting web, app, and syndication from one editor.
Results
Editorial output increased while publishing errors from manual re-entry dropped to nearly zero.
Meridian Media Group’s editorial team was maintaining two separate publishing workflows — one for their website, one for their mobile app — and it was slowing everything down. Synapress let them consolidate into one workflow that publishes everywhere at once.
“We moved our entire newsroom onto Synapress in a weekend. Publishing to our app and website used to take two separate workflows — now it's one.”